Helping the Planet
Everyone Loses Umbrellas
Fashion That Reduces Waste
Everyone Loses Umbrellas
A person loses 6.4 – 11.2 umbrellas in a lifetime dependent on country and its weather. Assuming an average lifetime is 80 years, this equates to 8% – 14% of the population losing umbrellas every year.
A person discards 20.1 – 39.7 damaged umbrellas in a lifetime dependent on country and its weather. Assuming an average lifetime is 80 year
A person loses 6.4 – 11.2 umbrellas in a lifetime dependent on country and its weather. Assuming an average lifetime is 80 years, this equates to 8% – 14% of the population losing umbrellas every year.
A person discards 20.1 – 39.7 damaged umbrellas in a lifetime dependent on country and its weather. Assuming an average lifetime is 80 years, this equates to 25% – 50% of the population discarding umbrellas every year.
UK:
18 million umbrellas are lost or discarded every year.
WORLDWIDE:
1.1 billion umbrellas are lost or discarded every year.
90% End Up in Landfills
Fashion That Reduces Waste
Everyone Loses Umbrellas
Less than 10% of lost umbrellas end up with charities, are resold, reclaimed, recycled.
UK:
Over 4 million lost 'working' umbrellas end up in landfill or as ocean waste every year.
WORLDWIDE:
Over 644 million lost 'working' umbrellas end up in landfill or as ocean waste every year.
Changing Climates
Fashion That Reduces Waste
Fashion That Reduces Waste
Pollution from waste is causing dire environmental impact.
Weather systems are changing to more frequent wetter or hotter days than usual.
The cycle fuels itself: To avoid drenching or skin cancers from more frequent rainy or shiny days, more and more umbrellas are used, more and more are lost or discarded, more and more waste is created, more and more the climate changes.
Fashion That Reduces Waste
Fashion That Reduces Waste
Fashion That Reduces Waste
BrolleyMate is helping the environment by using fashion to reduce consumer waste. Our objective is to minimise the 1.1 billion umbrellas and 4.5 million tonnes of rainwear that are lost or discarded every year worldwide.
We are looking to achieve this globally with fashion & travel brands who are pro-planet and opportunistic to license our
BrolleyMate is helping the environment by using fashion to reduce consumer waste. Our objective is to minimise the 1.1 billion umbrellas and 4.5 million tonnes of rainwear that are lost or discarded every year worldwide.
We are looking to achieve this globally with fashion & travel brands who are pro-planet and opportunistic to license our patented innovations.
IP such as our svelte, modish, stretch-to-fit cases that hold any size umbrella according to its type, followed later by our patent filed chic shoulder bags incorporating our brolley case concept, designer drag-free invert-free umbrellas, and creative modular rainwear that can be put together by consumers without tailoring.
The principle is to minimise loss, damage, and/or replacement thereby reducing consumer waste by fashionably carrying an umbrella, using robust affordable brollies that break less, and creative modularity for consumers that set their own trends and prevent waste of whole garments.